Halloween is just around the corner so today we're feeling a little dark... hence this moody color story...
Just as we relate black, & other deep colors, to Halloween & Fall, we draw connections between colors to different emotions, locations, seasons & more all day, everyday.

Color tells a story and conveys so much to your audience about your brand!

A couple of questions to ask yourself when selecting colors for your branding -

1. What colors are you drawn to personally? Since you are the creator of your business / brand, much of your personality will be present in your business messaging, culture and branding, so selecting colors you are naturally drawn to is important in keeping your brand authentic.

2. What emotions do you want your customers / clients to feel when viewing your branding & offerings? Simply put, yellow is often associated with optimism and happiness while red is often associated with passion ( the good or bad kind ). Knowing what you want your audience to feel is helpful when selecting brand colors.